Articles for the Pharmaceutical & Healthcare Advertising Industries
The Continuing Evolution of the Web and Pharma
by R.J. Lewis, published in the August 2008 Edition of PM360
The evolution of the Internet has been interesting and rapid. This article defines the major growth phases defined as Web 1.0, Web 2.0 and now even Web 3.0. In layman’s terms, one would refer to these as the "past, present and future". The common and sad theme in each of these evolutions is that pharmaceutical marketers have significantly lagged behind most other industries in the adoption curve of all of them, and continue to lag behind. This article serves as a recap of Web 1.0, 2.0 and 3.0 and the milestones that marked each era. Read the article
e-Healthcare Solutions provides the following tutorials or articles on e-marketing:
CBI's Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry by Michele Trichter
CBI's Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry (September 22-23, 2005 in Philadelphia) offered a wealth of information to the attendees. CBI conferences, in general, focus on producing high-level programs for executive decision-makers who face strategic issues in domestic and international markets. This particular conference offered executives in pharmaceuticals, biotech, medical devices and managed care the information and guidance needed to better understand the importance of continued disease awareness and patient education.
Utilize Branded and Unbranded Disease Management Websites to Educate and Increase Awareness
by R.J. Lewis and Rich Razgaitis
Get your complimentary copy as presented at CBI's Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry on September 23, 2005. This PDF explains that when marketing medical treatments online, a disease management website is critical to raising disease awareness, driving patients to see their doctors and influencing physician prescribing. Many pharmaceutical companies are developing unbranded websites empowering and enabling consumers to diagnosis their condition, prepare and facilitate a physician dialogue and consultation and learn about treatment options.
Pharmaceutical Marketing Congress 2005 Review by R.J. Lewis
The 4th annual Pharmaceutical Marketing Congress organized by IIR was well attended, and reflected the changing state of our industry. The conference resonated with messages that the landscape of pharmaceutical marketing, and the industry at large, has and continues to undergo profound change - not all of it good.
Motivating Internet Advertising Partners by R.J. Lewis
This article explains why the move away from cost per click (CPC) and cost per action (CPA) advertising toward a more traditional cost per thousand impressions (CPM) pricing model is good for all parties - including advertisers.
eMarketing Workshop by R.J. Lewis and Bob Gear of Insight Interactive
Get your complimentary copy of eMarketing Workshop as presented at the CBI's 4th Annual e Marketing for Pharmaceuticals on March 16, 2005. Learn the most current e-marketing strategies and how they can help promote your products.
The Role of E-Marketing Throughout the Product Lifecycle by R.J. Lewis
Includes strategies, tactics and case studies regarding the influence of e-marketing during the five stages of product lifecycle.
Search Engine Optimization Tutorial for Beginners by Renee Kennedy
Includes the 8 most effective variables that influence search engine optimization.
