Link Popularity

What is Popularity?

Link popularity is determined by each search engine. MSN may calculate a high popularity for your site, whereas Google may calculate a low popularity for your site. Each search engine may also use the popularity information in different ways. It will all depend on their specific algorithms.

Hypothetically, if you have two sites that have equal content and equal titles, then the site with more popularity will rank higher.

The link popularity of your site is determined by:

  1. the number of web sites that are linking to your site (the web page that your link appears on, must be indexed by the search engine.)
  2. the popularity of the sites are that are linking to your site
  3. the similarity of the content on sites that link to your site

Find out who's linking to you.

Generally, you can go to each engine and type into the search box:

link:www.yourdomain.com

Also there are a good many link popularity tools. Just query "link popularity tool" in your favorite search engine. Try out this tool to see a visual representation of your link popularity: Touch Graph.

How to get more popularity

  1. Reciprocal Links
    The internet is a web and it is joined by links. If you are offering good resources, people will bookmark your site and come back. Part of offering resources is suggesting other places to find information. You can offer links to other sites on a separate page of your site, a links page. Make sure your links page can be easily found from your home page. Once you have developed a links page, you can start putting some links to some related sites on it. Then you can go to the webmasters of those sites and request a link back to your site.
  2. Content
    If you provide original content, you'll find sites linking to you without even having to request it. Need content for your health-related web site? Check out the Article Database.
  3. Online Directories
    Getting listings in directories will not only boost your traffic, it will also increase your link popularity. It is especially relevant to link popularity because these directories are mega popular (remember the more popular a site is that links to you, the more popular your site will be rated). Keep reading the tutorial to find the list of the most popular directories and how to submit to them.
  4. More Articles on Link Popularity
    Improve Search Engine Ranking with Topical Articles
    Incoming Links Aren't Hard to Come By With the Right Content
    Building Link Popularity Improves Search Engine Ranking

Be Aware

Although the above methods will get you some links into your website, be aware that search engines are recognizing all of the methods that people use to get links into their sites. This means that you have to get several different types of links into your site. Just engaging in reciprocal links or just buying a bunch of links from directories may give you a boost, but to really rank well, you are going to need some "real" one-way links into your site. These real one-way links are obtained by only one method - having good content that people will naturally link to.

Introduction to Search Engine Optimization | How Search Engines Work| How To Submit


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