Generate Revenue for your Healthcare Website
e-Healthcare Solutions has extensive experience selling web-based advertising and sponsorships to the pharmaceutical and health care industries. We specialize in selling premium highly targeted, hard-to-reach healthcare audiences across a wide variety of therapeutic categories.
We work with sites to monetize their pages through delivering the right healthcare advertisement(s) on the right disease specific content page(s) resulting in better targeting for the advertiser and more advertising revenue for the website.
We appreciate and understand the value of your site's brand. We respect the importance of your reputation, as a medical content publisher, for developing and maintaining credible independent content. We will work with your editorial board to ensure that only advertising formats and sponsorships that make sense for you as a publisher, appear on your pages. As the publisher, you maintain complete control over the sizes and positions of the advertising on your pages. You also maintain the right to accept or reject any campaign, for any reason.
We are 100% dedicated to working with pharmaceutical and health care clients. In exchange for premium advertising rates, we deliver a variety of highly targeted physician, professional and patient campaigns for fortune 100 pharmaceutical clients. Both our sponsor clients and our publisher clients receive access to online reports that measure the effectiveness of these campaigns.
We can provide a complete tour of our ad serving, scheduling, campaign management, and reporting services at your convenience.
What it costs:
We operate purely on a revenue share basis, and therefore our services are available at no charge to the publisher. Our goal is to turn your website from a cost-center into a profit center.
Representation
e-Healthcare Solutions will represent your site to advertisers and sponsors to help you monetize the value of your health care audience/community. With a clear focus, exclusively on health care, we deliver the types of advertisers you desire. Because we match "appropriate" advertisers with your specific site content, we are able to maximize the rates that you receive for your advertising inventory. A well targeted ad costs more because it is simply more effective. Enhanced targeting generates more advertising revenue for your site.
Click here for additional information on Publisher Representation.
The Network Benefit:
Not only can the site be sold on its own for its individually targeted healthcare categories, it can be part of larger campaigns, which it may not have participated in without the scale of a network. For example, site ABC might have only 10,000 ad impression per month in it’s allergy area. At a $20 CPM, this represents a $200 monthly opportunity (if the advertiser were to purchase 100% share-of-voice). However, advertisers generally don’t want 100% share-of-voice, and even if they did, they do not want to contract for $200 deals. By aggregating the allergy areas across hundreds of sites, we can offer advertisers millions of ad impressions, and reasonable, effective, share-of-voice levels. Hence, due to the scale of the network, multiple sites participate in a deal that otherwise would not have happened for them individually.
Ad Serving
We offer a complete Ad Serving solution. Once you sign-up, we provide you with a page-tagging guide that instructs you on how to place our HTML advertising codes into your pages. The guide outlines all supported banner sizes and their related HTML tags. You choose where you desire advertising to appear and the size, shape and form that it takes. Depending on the size and layout of your site, tagging your site for ad delivery can take as little as a few hours. Once the tags are in place, we will immediately begin delivering high-quality advertising on your site.
Click here for additional information on Ad Serving.
Reporting
We offer complete reporting services to both advertising clients and website publishers whom we represent. Reports are available online through a standard web-browser at any time night or day, 365 days per year. Processing of each report takes only seconds. Batch data files are converted daily so up-to-date data is available after midnight each day. The longest you will have to wait to see any particular daily report is 24 hours.
See additional information on reporting to view a sample report.
Profiling
To maximize revenues for your site by better assisting advertisers in reaching their target audiences, we've developed opt-in profiling tools. The e-Healthcare Solutions Network profiles are simple one-question opt-in health care polls that help us to better understand and effectively reach your audience. We do not collect personally identifiable information from users.
Read more on EHS Profiling or view our Privacy Policy.
